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James Todman


February 8, 2013

21 rules for effective social media marketing strategies: Infographic of the week

February 8, 2013 | By | No Comments">No Comments

My pick of the social media infographics this week is the visualisation by Social Metrics Pro of 21 rules for effective social media marketing strategies.

Clear and easy to understand the infographic contains some useful advice for creating and maintaining a successful social media campaign. To summarise the 21 recommended rules:

  1. No shortcut
  2. Contribute
  3. Position yourself to be an expert
  4. Meaningful conversation
  5. Activity doesn’t mean productivity
  6. More quality, less quantity
  7. Avoid spamming
  8. Keep it real
  9. Conversation is a two way street
  10. Connection doesn’t imply permission
  11. Access doesn’t equal entitlement
  12. Adaptability is essential
  13. Accomplishment
  14. Engagement and enrichment
  15. Use images and multimedia
  16. Always follow up with connections
  17. Mind your manners
  18. Patience is crucial
  19. Don’t be an obsessive joiner
  20. Better to be a blogger
  21. Have fun!

They’ve left the best to last with the unwritten rule of social media- to have fun. As they say; “If you’re not enjoying yourself, you’re not doing it right’.

I’ve often heard of sales people being told to smile when marketing by phone. Even though the recipient can’t see the sales person, the smile comes through in the pitch and tone of the voice. Same can be said for social media communications. You can always tell if someone is bored or not enjoying what they are doing by the tone and style of their updates, and their choice of words. So for improved engagement from your social media communications, try to smile and have fun.

Here’s my infographic of the week:

21 rules for effective social media marketing strategies

I'm the founder and Head of Social at BistroSocial, a social media agency for restaurants and hospitality businesses. In 2012 I set up Muddywall to share social media trends, ideas and advice. I continue to be the editor and an active contributor.