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Muddywall | August 2, 2014

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How storytelling helps brands build trust with the consumer

July 10, 2014 |

Since the first word was spoken, stories have been told. The recent re-emergence of storytelling as an integral tool in marketing and advertising has been extremely apparent and is changing the ways brands market themselves. Despite being the backbone of PR brands and agencies, some dismissed storytelling (and PR to a degree) as inferior in [...]Read More

A stormy light ahead with this innovative lamp and speaker system

July 8, 2014 |

Designer Richard Clarkson has created a thunder cloud, bringing stormy skies into your living room.

The Cloud is an interactive lamp and speaker system that mimics the appearance of a thundercloud, both visually and with sound effects….

Barbie leads the way on LinkedIn with her Showcase Page

July 4, 2014 | | One Comment

Yep, you read it right- Barbie has joined LinkedIn.

Entrepreneur Barbie has set up a LinkedIn Page to highlight her new business ‘Dream Incubator’. Acting as a consultant, Barbie will be, “helping girls around the world play out…

Amazing YouTube stats from around the world #infographic

July 3, 2014 |

80% of YouTube traffic originates from outside of the US. So where in the world is it coming from?

Saudi Arabia are big fans of the video sharing network, contributing more the 90 million YouTube views everyday. In this country…

IKEA create a website within Instagram to showcase their new collection

July 3, 2014 |

To promote their new PS 2014 collection, IKEA’s Russian division teamed up with the Moscow-based agency Instinct to create an Instagram campaign with a difference.

IKEA have…

10 Stunning WordPress minimalist themes for 2014

June 27, 2014 | | 2 Comments

I’m a big fan of minimalist design. And thankfully we are spoilt for choice when looking for stunning WordPress minimalist themes.

A minimalist theme is a design stripped down to its basics, without overuse of colour, shapes…

3 of the best World Cup 2014 viral marketing campaigns

June 25, 2014 |

The World Cup 2014 is not only one of the best sporting spectacles around, it is also one of the best viral marketing opportunities for online marketers the world over.

Many companies spend heavily and creatively around soccer’s biggest…

The art of Instagramming food: but is the #dinnercam one step too far!

June 24, 2014 | | 4 Comments

Everybody loves a good-looking plate of food. Back in my past when I worked as a cook in an Italian restaurant, I remember repeatedly being told that you ‘eat with your eye’. Not literally of course. But…